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Adam Morgan Eating the Big Fish. How Challenger Brands Can Compete Against Brand Leaders


EATING THE BIG FISH : How Challenger Brands Can Compete Against Brand Leaders, Second Edition, Revised and Expanded The second edition of the international bestseller, now revised and updated for 2009, just in time for the business challenges ahead. It contains over 25 new interviews and case histories, two completely new chapters, introduces a new typology of 12 different kinds of Challengers, has extensive updates of the main chapters, a range of new exercises, supplies weblinks to view interviews online and offers supplementary downloadable information.

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Seitz John L. Global Issues. An Introduction


Extensively revised and updated, the new Fourth Edition of Global Issues: An Introduction offers a unique approach to the most important environmental, economic, social, and political concerns of modern life. Revised and updated to reflect the latest global developments Examines the most important environmental, economic, social, and political concerns of modern life The only book of its kind to use the concept of development to illustrate how different global issues are interrelated Includes a new section on nuclear energy Chapter boxes examine ways that individuals can have a positive impact on the issues examined within the text Key features include a glossary of terms; guides to further reading, media, and Internet resources; and suggestions for discussing and studying the material

4239.99 РУБ

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Aviva Chomsky A History of the Cuban Revolution


A fully-revised and updated new edition of a concise and insightful socio-historical analysis of the Cuban revolution, and the course it took over five and a half decades. Now available in a fully-revised second edition, including new material to add to the book’s coverage of Cuba over the past decade under Raul Castro All of the existing chapters have been updated to reflect recent scholarship Balances social and historical insight into the revolution with economic and political analysis extending into the twenty-first century Juxtaposes U.S. and Cuban perspectives on the historical impact of the revolution, engaging and debunking the myths and preconceptions surrounding one of the most formative political events of the twentieth century Incorporates more student-friendly features such as a timeline and glossary

1898.61 РУБ

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Laurent Daloz A. Mentor. Guiding the Journey of Adult Learners (with New Foreword, Introduction, and Afterword)


With a new introduction and afterword, this revised second edition is a practical, engaging exploration of mentoring and its power to transform learning. Filled with inspiring vignettes, Mentor shows how anyone who teaches can become a successful mentor to students. Topics covered include adult learning and development; the search for meaning as a motive for learning; education as a transformational journey; how adults change and develop; how learning changes the learner; barriers and incentives to learning and growth; and guiding adults through difficult transitions.

3240.76 РУБ

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Patrick Gaughan A. Measuring Business Interruption Losses and Other Commercial Damages


An updated explanation of the methodology for how lost profits should be measured Now fully revised and updated, focused on commercial litigation and the many common types of cases, this is the only book in the field to explain the complicated process of measuring business interruption damages. The book features an easy to understand and apply, step-by-step process for how losses should be measured so as to be accurate and reliable and consistent with the relevant laws. With a new chapter on the economics of punitive damages, the new edition also explains detailed methods for measuring damages in contract litigation, intellectual property lawsuits, antitrust, and securities cases. This new Second Edition incorporates the latest developments in the fields of economics and accounting, while also integrating the most current changes in case law. Heres what you will find Each chapter includes new materials and updated content Added websites for sources of data Includes a website for updated tables that can be utilized by readers A section of the new cases involving Daubert challenges to economists Includes methods on how to do industry research A new section covering the equity risk premium and the various recent research studies, which set forth the debate on what the premium should be Containing exhibits, tables, and graphs, new cases involving Dauber, how to do industry research, equity risk premium, research studies on the marketability discount, anti-trust, punitive damages, and more, Measuring Business Interruption Losses and Other Commercial Damages, Second Edition incorporates the relevant literature and research that has come out in this field over the past four years.

10288.13 РУБ

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Lars Andersson Textbook and Color Atlas of Traumatic Injuries to the Teeth


Textbook and Color Atlas of Traumatic Injuries to the Teeth, Fifth Edition encompasses the full scope of acute dental trauma, including all aspects of interdisciplinary treatment. New edition of the definitive reference on dental traumatology Thoroughly revised and updated with a modern look and feel Eight new chapters on innovative developments in the field Contributions from world-renowned authors and editors Linked to dentaltraumaguide.org with a specific chapter on how the book complements the online guide

22685.32 РУБ

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Alessandra Lemma Introduction to the Practice of Psychoanalytic Psychotherapy


The 2nd Edition of Introduction to the Practice of Psychoanalytic Psychotherapy, the highly successful practice-oriented handbook designed to demystify psychoanalytic psychotherapy, is updated and revised to reflect the latest developments in the field. Updated edition of an extremely successful textbook in its field, featuring numerous updates to reflect the latest research and evidence base Demystifies the processes underpinning psychoanalytic psychotherapy, particularly the development of the analytic attitude guided by principles of clinical technique Provides step-by-step guidance in key areas such as how to conduct assessments, how to formulate cases in psychodynamic terms and how to approach endings The author is a leader in the field – she is General Editor of the New Library of Psychoanalysis book series and a former editor of Psychoanalytic Psychotherapy

3654.22 РУБ

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Ben Stein How To Really Ruin Your Financial Life and Portfolio


Hilarious advice on what NOT to do with money, from financial funny man Ben Stein Everyones searching for the secrets to financial success, but what about the best ways to lose money . . . fast?! In How To Really Ruin Your Financial Life and Portfolio, bestselling author, economist, financial commentator, and media personality Ben Stein explains exactly what to do . . . to go bust! The ultimate «how-NOT-to» guide, the book gives readers invaluable tips that should be avoided at all costs. Written in Steins own inimitable style, this hilarious guide provides essential financial advice on what not to do when it comes to managing money. From reading and acting upon investing newsletters to trading on a margin, from investing in bonds to breathlessly following CNBC, and from buying stock in firms you do not understand to believing in your own genius at stock picking to keeping as little cash on hand as possible, Stein presents the rules that every would-be investor needs to know, so they can do the exact opposite and actually make money. Fully revised and updated, this new edition presents all-new missteps that can destroy any portfolio. Fully revised and updated edition of the tongue-in-cheek bestseller that shows investors what not to do with their money Written by acclaimed author economist, financial commentator, and media personality Ben Stein Loaded with indispensable pieces of bad advice that readers should avoid at all costs A laugh-out-loud approach to personal finance, How To Really Ruin Your Financial Life and Portfolio is an accessible guide to money from the funniest man in finance.

1218.5 РУБ

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Perry Kaufman J. Trading Systems and Methods


The ultimate guide to trading systems, fully revised and updated For nearly thirty years, professional and individual traders have turned to Trading Systems and Methods for detailed information on indicators, programs, algorithms, and systems, and now this fully revised Fifth Edition updates coverage for todays markets. The definitive reference on trading systems, the book explains the tools and techniques of successful trading to help traders develop a program that meets their own unique needs. Presenting an analytical framework for comparing systematic methods and techniques, this new edition offers expanded coverage in nearly all areas, including trends, momentum, arbitrage, integration of fundamental statistics, and risk management. Comprehensive and in-depth, the book describes each technique and how it can be used to a traders advantage, and shows similarities and variations that may serve as valuable alternatives. The book also walks readers through basic mathematical and statistical concepts of trading system design and methodology, such as how much data to use, how to create an index, risk measurements, and more. Packed with examples, this thoroughly revised and updated Fifth Edition covers more systems, more methods, and more risk analysis techniques than ever before. The ultimate guide to trading system design and methods, newly revised Includes expanded coverage of trading techniques, arbitrage, statistical tools, and risk management models Written by acclaimed expert Perry J. Kaufman Features spreadsheets and TradeStation programs for a more extensive and interactive learning experience Provides readers with access to a companion website loaded with supplemental materials Written by a global leader in the trading field, Trading Systems and Methods, Fifth Edition is the essential reference to trading system design and methods updated for a post-crisis trading environment.

8037.6 РУБ

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Malcolm McDonald Marketing and Finance. Creating Shareholder Value


Written for marketing and finance directors, CEOs, and strategists, as well as MBA students, this practical book explains the principles and practice behind rigorous due diligence in marketing. It connects marketing plans and investment to the valuation of the firm and how it can contribute to increasing stakeholder value. Completely revised and updated throughout, the Second Edition features new case examples as well as a completely new first chapter containing the results of new research into risk and marketing strategies amongst Finance Directors and Chief Marketing Officers.

4024.23 РУБ

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Ross Levin Implementing the Wealth Management Index. Tools to Build Your Practice and Measure Client Success


The gold standard for measuring financial progress, updated for todays market From Ross Levin, a trusted financial planner, comes Implementing the Wealth Management Index. The new edition of the book Investment Advisor called a «landmark opus,» this revised and updated volume expands upon his legendary Wealth Management Index tool. A benchmark system that, through a series of questions and evaluations, enables advisors to score their performance for individual clients, the tool is used by firms around the world. In this new edition, the index looks at asset protection, disability and income protection, debt management, investment planning, and estate planning. The new edition adds more how-to information, as well as actual client examples and case studies to show how Levins firm successfully uses the index as a daily strategy. Asks the important questions, like «Did you use all reasonable means to reduce your taxes?» and Have you established and funded all the necessary trusts? Have you made your desired gifts for this year? Newly revised and expanded for the first time since 1997 Essential guidance from a top man in the game, Implementing the Wealth Management Index is the one-stop resource for measuring client financial progress.

3858.05 РУБ

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Philip Hesketh How to Persuade and Influence People, Completely revised updated edition of Lifes a Game So Fix the Odds. Powerful Techniques Get Your Own Way More Often


Wouldnt it be great if you could always get people to see things your way? Now you can. You wont go far in business if you cant bring people round to your way of thinking. Some people find it easy; the rest of us just need a little help. How to Persuade and Influence People reveals some of the most powerful influencing and persuasion techniques known to man. This enhanced second edition contains new tools, new research, new case studies and plenty of practical exercises to help you: Find the perfect way to win people over Become an amazing negotiator Overcome objections Appreciate and understand the other persons standpoint Understand why people buy what they buy Ensure people remember you and what you want Build long-term trust and credibility Philip Hesketh is a full-time international business speaker on the psychology of persuasion. Thousands of people have benefited from his advice. In this book, he maps out countless simple and memorable persuasion techniques that can be applied to a whole range of lifes challenges. Its up to you to use them. How to Persuade and Influence People is a completely revised and updated edition of Lifes a Game So Fix The Odds.

1671.82 РУБ

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Tom Shippey The Road to Middle-earth: How J. R. Tolkien created a new mythology


The definitive guide to the origin of J.R.R. Tolkien’s books, from The Hobbit to The History of Middle-earth series – includes unpublished Tolkien extracts and poetry.The Road to Middle-Earth is a fascinating and accessible exploration of J.R.R.Tolkien’s creativity and the sources of his inspiration. Tom Shippey shows in detail how Tolkien’s professional background led him to write The Hobbit and how he created a work of timeless charm for millions of readers. He discusses the contribution of The Silmarillion and Unfinished Tales to Tolkien’s great myth-cycle, showing how Tolkien’s more ‘complex’ works can be read enjoyably and seriously by readers of his earlier books, and goes on to examine the remarkable 12-volume History of Middle-earth by Tolkien’s son and literary heir Christopher Tolkien, which traces the creative and technical processes through which Middle-earth evolved. The core of the book, however, concentrates on The Lord of the Rings as a linguistic and cultural map, as a twisted web of a story, and as a response to the inner meaning of myth and poetry.By following the routes of Tolkien’s own obsessions – the poetry of languages and myth – The Road to Middle-earth shows how Beowulf, The Lord of the Rings, Grimm’s Fairy Tales, the Elder Edda and many other works form part of a live and continuing tradition of literature. It takes issue with many basic premises of orthodox criticism and offers a new approach to Tolkien, to fantasy, and to the importance of language in literature.This new edition is revised and expanded, and includes a previously unpublished lengthy analysis of Peter Jackson’s film adaptations and their effect on Tolkien’s work.

770.97 РУБ

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Ben Law Woodsman


Ben Law has lived as a woodsman in Prickly Nut Wood for over 20 years. His authentic, incredible sense of the land and the wildlife, and his respect for age old traditions and how to sustain them offers a wonderful, inviting insight into the life and character of Prickly Nut Wood.Having travelled to Papua New Guinea and the Amazon, observing age-old techniques for living in, working in and preserving forests and woodland, Ben Law felt compelled to return home and apply his learnings to a 400 year old plot of woodland near where he grew up – Prickly Nut Wood.This is the story of how he came to know and love his woodland, how he lived off the land, how he coppiced and hedged and created charcoal, how he puddled and built shelter, and finally how he carved out his famous, characterful woodland home that Kevin McCloud has cited as his favourite ever Grand Design.And it’s the story of the wood itself – how it lives and breathes and affects all those who encounter it, and how it’s developed over the twenty incredible years Ben has shared in its lifespan.It’s an incredibly transporting tale that will make you long to hear the dawn chorus, and appreciate the beauty of Britain’s pockets of woodland.

616.64 РУБ

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Noha Mellor Arab Media. Globalization and Emerging Media Industries


This book provides a clear and authoritative introduction to the emerging Arab media industries in the context of globalization and its impacts, with a focus on publishing, press, broadcasting, cinema and new media. Through detailed discussions of the regulation and economics of these industries, the authors argue that the political, technological and cultural changes on the global media scene have resulted in the reorganization of the Arab media field. They provide striking examples of this through the particular effects on media policies, media technology and the content and genres developed for the new generation of media consumers. As part of the books overview of the contemporary characteristics of Arab media, the authors outline the development of the role of modern Arab media from a tool of mobilizing the public to a tool of commercial and symbolic profit. Overall, the volume illustrates how the Arab region represents a unique case where the commercialization and liberalization of selected media industries has gone hand in hand with continuous state intervention and an increasing self censorship. Written for students without prior knowledge of the topic, Arab Media will be essential reading for all interested in the contemporary global media industries.

5118.27 РУБ

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Cait James Diabetes Cookbook For Dummies


Discover how to eat a well-balanced diabetic diet Diabetes Cookbook For Dummies gives you everything you need to create healthy and diabetic-friendly meals. In this revised and updated edition, youll discover how easy it is to manage diabetes through diet. With tons of new recipes—many of them vegetarian—and the latest information on diabetes testing, monitoring, and maintenance, this book will help guide you down a path to a healthier you. With an anticipated price tag close to $3.4 billion annually by the year 2020, diabetes is one of the costliest health hazards in the U.S. If youre one of the 25.8 million Americans suffering from diabetes, this hands-on, friendly guide arms you with the most up-to-date nutritional information and shows you how to start cooking—and eating—your way to better health. Offers 100+ new and revised diabetic recipes for every meal of the day Features changes in fat, carbohydrate, and protein recommendations that parallel the meal plan recommendations of the American Diabetes Association Covers how to make smart choices when eating out, shopping for food, and setting up a diabetic kitchen Introduces ways to involve diabetic children in meal planning and preparation If youre diabetic and want to learn how to make lifestyle changes that count, Diabetes Cookbook For Dummies shows you how the food you eat can help treat, prevent, and manage diabetes.

1478.28 РУБ

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